MEDIA & SERVICES
From Concept to lmpact
Discover how media and services brands in Australia are leveraging creative strategies to engage audiences, grow communities, and convert ideas into real business impact.
Real Results in Action
From creative studios to fitness communities, see how media and service-led businesses turn content into commercial outcomes on TikTok.
350
K+
Australian businesses are already on TikTok
81
%
of users discover new products and brands on TikTok
92
%
of TikTok users said that they take action after watching a TikTok
38
%
purchased a travel-related product/service after seeing it on TikTok
Story from Yo-Chi —
Food & Beverage
Yo-Chi started TikTok to share the energy of their venues — the people, the fun, and the community that makes the brand what it is.
“We want people to make a connection.”
Story from Funlab —
Retail
Funlab discovered that TikTok works best when they show the real experience.
“These users are definitely in discovery mode.We saw a massive spike in traffic coming from TikTok — about 12% of all web traffic.”
Story from OnePlayground —
Gym
OnePlayground realised that TikTok reaches people no other platform can — locals who discover fitness spaces through real, everyday content.
“There are people on TikTok who don’t use any other platform.”
Winning Tactics for Media & Services
Unlock the tactics behind Australia’s top-performing media and services brands on TikTok.
What's included
Why TikTok builds fast trust for media and service brands.
How audiences engage with real experiences and expertise.
Formats that turn attention into bookings and foot traffic.
Ad tools designed for service-led growth.
Seasonal hooks that boost discovery and engagement.
