HOME & LVING
From cozy to commercial
Explore how Home & Living brands in Australia are using TikTok to inspire shoppers, showcase real homes, and turn everyday moments into tangible business results.
Real Results in Action
See how Home & Living brands connect with shoppers and turn discovery into commercial growth.
10
M+
Australians use TikTok every month
350
K+
Australian businesses are already on TikTok
1.8
X
more online conversions on TikTok than other media channels
70
%
of TikTok users say they discovered a new home and living product on the platform
Story from Eva —
Home & Living
A few simple storytelling experiments later, Eva realised TikTok is where first-home shoppers discover brands like theirs.
"People buy because they see things on TikTok."
Winning Tactics for Home & Living
Unlock the tactics behind Australia’s top-performing Home & Living brands on TikTok.
What's included
Why TikTok drives high-intent discovery for Home & Living brands.
The 4 key Home & Living shopper communities and what inspires them.
The content formats that turn room inspiration into sales.
Ad solutions designed for furniture, décor, and lifestyle products.
Seasonal moments that trigger Home & Living purchase behaviours.
