FASHION & BEAUTY
Turn style into sales
Explore how fashion and beauty brands in Australia are leveraging TikTok to create trends, build engaged communities, and convert everyday moments into tangible business results.
Real Results in Action
From emerging labels to established brands — see how Fashion & Beauty businesses are driving real commercial impact on TikTok.
TOP
3
Beauty and Fashion are amongst the top 3 categories Australians shop for on TikTok
10
M+
Australians use TikTok every month
350
K+
Australian businesses are already on TikTok
93
%
of TikTok users find content on the platform helpful when deciding which personal care products to purchase
Story from Leo Lin —
Fashion & Apparel
Leo Lin entered TikTok unsure what would work. By diversifying their content with shoots, styling moments and creator collaborations, they quickly built momentum.
“It wasn’t until we diversified our content and showed up consistently that we started to see success.”
Winning Tactics for Fashion & Beauty
Unlock the tactics behind Australia’s top-performing Fashion & Beauty brands on TikTok.
What's included
Why trends and purchases start on TikTok.
How creators influence fashion and beauty buying decisions.
Formats that turn styling and reviews into sales.
Ad tools built for trend-driven categories.
Seasonal and cultural moments that shape fashion & beauty demand.
