E-COMMERCE
Clicks to customers
Discover how e-commerce brands in Australia are using TikTok’s creative engine to attract shoppers, drive conversions, and scale revenue with real, measurable results.
Real Results in Action
From side hustle to full-time business — see how e-commerce brands across fashion, lifestyle, and FMCG are growing with TikTok.
10
M+
Australians use TikTok every month
350
K+
Australian businesses are already on TikTok
81
%
of users discover new products and brands on TikTok
92
%
of TikTok users said that they take action after watching a TikTok
Story from Eva —
Home & Living
A few simple storytelling experiments later, Eva realised TikTok is where shoppers discover brands like theirs.
“Even mattresses and furniture come to life on TikTok — it’s where first-home shoppers actually discover us.”
Story from Leo Lin —
Fashion & Apparel
Leo Lin entered TikTok unsure what would work. It wasn’t until they diversified their content — turning shoots, styling moments, and creator collaborations into high-engagement fashion stories — that momentum began to build.
“It wasn’t until we diversified our content and showed up consistently that we started to see success.”
Story from Hard Fizz —
Food & Beverage
Hard Fizz didn’t start TikTok with big budgets or fancy production — just a phone and a commitment to keeping things fun and fast.
“At the end of the day, you just want people to see fun stuff and share it.”
Winning Tactics for E-commerce
Unlock the strategies behind Australia’s top-performing e-commerce brands on TikTok.
What's included
Why TikTok accelerates high-intent discovery for e-commerce brands.
How TikTok shoppers browse, compare, and decide what to buy.
Content formats that turn product views into conversions.
Explore E-commerce ad solutions designed to scale revenue
Seasonal moments that drive peak e-commerce demand.
